Archive for June 26th, 2008
The chocolate company Mars will be in collaboration with the US Department of Agriculture and IT firm IBM to decode the genetic structure of the cocoa tree. The aim of this project is to improve cocoa production. This can be done by understanding the tree’s DNA that could be manipulated to create pest- and disease resistant crop, and also withstand water shortages. Higher quality cocoa could also be produced via the Genome project. Dr Howard-Yana Shapiro, Mars’ global director of plant science, believed that African farmers would benefit the most from this project. The project will take five years to complete and it will be available through Public Intellectual Property Resource for Agriculture (PIPRA) when the information is gathered.
Tags: Chocolate Genome Project, cocoa tree, Howard-Yana Shapiro, IBM, Mars, PIPRA, Public Intellectual Property Resource for Agriculture, US Department of Agriculture
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You diet habit might reveal what you are thinking — Death!
Researchers, who published their study in the August issue of the Journal of Consumer Research, wrote that people tend to consume more variety of foods when they think that they will die some day. People with low self-esteem also eat more food after death-thoughts participants. Study leaders Naomi Mandel of Arizona State University and Dirk Smeesters from Erasmus University Rotterdam reckon the over-consumption behaviour is a form of ‘heightened self-awareness’ (escape from self-awareness).
I wonder why can’t it be another way round? People who think of death felt that their life is limited, therefore they want to try everything they could before they die.
Tags: Arizona State University, death, diet, Dirk Smeesters, eating, Erasmus University Rotterdam, food consumption, heightened self-awareness, Journal of Consumer Research, Naomi Mandel, self-awareness, self-esteem
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