Posts Tagged ‘Psychobiology’
Krispy Kreme and Neuroscience
Written by WTJ on March 7, 2008 – 8:47 am -When I just came Australia, I immediately fell in love with Krispy Kreme. Krispy Kreme is a doughnut shop. Everytime I know a newcomer come to Australia, I would definitely bring them to Krispy Kreme. My favourite doughnut from Krispy Kreme is Original Glazed.
Now Krispy Kreme does not only sell doughnuts, but they also involve in neurological research.
When the subjects saw pictures of donuts after the eating binge, their brains didn’t register much interest. But after the fast, two areas of the brain leaped into action upon seeing the donuts. First, the limbic brain — an ancestral part of the brain present in all animals from snakes to frogs to humans — lit up like fireworks.
There is a saying that we are what we eat. This research shows that human brain is able to detect things from environment and sort out what is relevant to the needs. This research also proves that if you want to lose weight, don’t stop eating. On diet is one of the worst thing to do in losing weight. The best way to lose weight is exercise and control your diet.
(news)
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Tags: diet, doughnut, Krispy Kreme, Marsel Mesulam, neuroscience, Northwestern University, Psychobiology
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